Post text
“We tested 3 cold outbound frameworks. Only one worked — here’s why.”
CTA
“Comment if you want the full sequence”
137 qualified leads in 3 weeks, with a CPL 48% lower than LinkedIn Ads
Audience
[ICP]
Channel
Format
Native Influence
Human ressources
The challenge
[Client Name] wanted to [main business goal — e.g., generate demos from mid-market sales teams, test a new growth channel, etc.].
They had tested :
- Linkedin Ads
- Paid social
- Cold outbound
…but results were flat, CAC was rising, and trust was low.
They needed :
- A new acquisition lever
- A way to reach their ICP without sounding like an ad
- A system that could scale
The results
Leads generated
48
CPL
X€
10% cheaper than linkedin
CTR
X%
CPM
X%
Top comment-to-lead rate:as
30%
“This performed better than anything we’ve tested in the last 12 months. Real engagement. Real pipeline.”
WTTJ client name
Client Job
The strategy
This isn’t a creator campaign. It’s a growth play.
1. Narrative Design
We built the story around a pain point that resonated: "[e.g. Personalization at scale is broken]"
The goal sounds like an insight, not a sales pitch
2. Creator Selection
We picked creators with :
- Strong domain credibility
- A real ICP overlap
- Proven ability to start conversations
3. Soft CTA Mechanics
Every post was designed to :
- Open a conversation (not close a deal)
- Drive inbound (“comment if…”, “DM me…”)
- Feel native, not scripted
4. Rapid Iteration
Posts were tested weekly → Best-performing angles were scaled with reposts, carousels, and new creators
Want a strategy like this
for your team?
What’s next
After this first success, we :
- Doubled down on the best-performing formats
- Recycled posts into paid retargeting and evergreen content
- Rolled out Phase 2 with new creators and a video focus
Same budget. More leads. Less CAC.
Ready to Build a Channel That Performs?
We help SaaS companies turn influence into acquisition.
Qualified leads
A high-trust distribution channel
A high-trust distribution channel
